John Carl,
Editor
Dec. 14, 2022
Rolls-Royce has spent 139 years curating the most recognizable luxury vehicle brand in the world.
With a legacy that stretches all the way back to 1884, every move along the way has been carefully calculated.
Their flagship Silver Ghost was a stunner in the early 1900s — and everyone from royalty to movie stars paid handsomely to own a piece of its alluring caché.
More than just a nice car, it was seen as the definition of luxury itself. They’ve held that spot for a hundred years since, with no rivals who could even come close. It’s been said that aside from Coca-Cola, there’s no brand with a more storied and respected history.
It’s this legendary background that gives this announcement its significance: Rolls-Royce is going fully electric.
The first is due out by the end of 2023, and every single model will be electric by 2030.
Now, if it seems like Rolls-Royce is suddenly jumping into the electric market, nothing could be farther from the truth.
They’ve actually spent more than 11 years building and testing their entry into the market — and not as one-off, but as an intentional reinvention of the entire fleet.
As befits the most premium name in vehicles, they’ve spared no expense.
Under heavy secrecy, they’ve driven their test vehicle 2.5 million kilometers (which, according to many sources I’ve read, is the equivalent of 400 years of normal luxury mileage).
This includes extreme temperature testing in northern Sweden, just below the Arctic circle, where they put the vehicle through the paces for thousands of miles of ice, snow, and bitter winds.
Even in the arctic Tundra, this vehicle was able to travel 323 miles on a single charge.
It’s also the most aerodynamic car Rolls-Royce has ever built, with a drag coefficient of only 0.25, which contributes to its overall efficiency.
It can go from 0-62 mph in 4.5 seconds, which is just .2 seconds behind its gas counterpart.
Inside, more than 5,000 tiny LED lights give a luxurious glow that reminds you that you’re experiencing the best money has to offer.
Thanks to their head start, Rolls-Royce is in a strong position to convert their entire fleet and preserve their brand into the future.
But all the other luxury brands are close on their heels.
Bentley is going all-electric by 2030 as well. The Volkswagen (OTC: VWAPY) - owned brand is undergoing a similar reinvention.
Same for Mercedes-Benz (OTC:MBGYY). Their CEO Ola Källenius, famous for his long history building gas vehicles and personally overseeing everything from gas powertrains to emissions during his tenure, was blunt when asked about making the switch to full electrification: “We’re not waiting... that’s it, all electric, no more combustion engines.”
And Tata Motors (NYSE:TTM) - owned Jaguar and Land Rover are accelerating their plans, with hopes to be all-electric by 2025. They’ve inked pricey deals with Tesla to produce their electric engines, which will greatly reduce the time it takes them to enter the space.
And then BMW (OTC:BMWYY) — which builds more than 2.5 million vehicles a year and has a long-established production line — now says its lineup will be 50% electric by the close of the decade.
The message is clear: as a symbol, gas engines are outdated and obsolete.
Electric is officially the mark of high status.
Long gone are the days when electric vehicles were represented by a dorky red Prius with “Save the Bay” bumper stickers.
New EV trucks are showing off the fact that electric is rugged.
Fast new EV sports cars are proving that electric is fast.
And now EV luxury vehicles are boasting that electric is classy.
We’ve been carefully following this about-face in the market for years, and we’ve made money with each phase of the EV revolution.
The only way these companies can meet these aggressive all-electric targets is by securing the resources they need to build them — especially lithium, the essential battery ingredient.
At present, it’s the largest obstacle to making the switch.
Bloomberg even went so far as to say:
“EV sales targets for 2030 are probably unachievable because of constraints on various raw materials.”
Lithium is at the top of that resource list... without it, all plans become impossible.
GM’s head of purchasing put it this way:
“We’re absolutely convinced that this is a race, a zero-sum game and resources are a finite limit.” — Tanya Skilton, Director of Purchasing, General Motors
Rolls-Royce and its luxury competitors certainly haven’t come this far to be among the have-nots.
They’re prepared to pay for what they need, regardless of the cost.
In short, lithium has never been in more demand than right now. Prices are up 600% over the past two years and poised to climb for several more years to come.
And we’re holding shares of the one company that’ll make all the difference as this crisis unfolds — let me show you why we’re going to be first in line for the rich rewards.
John Carl
Editor, Daily Profit Cycle