Ryan Stancil,
Editor
Feb. 22, 2022
112 million people watched this year’s Super Bowl game.
As is the case every year, highlights and the game’s halftime show dominated the news and the result dominated social media in the days after.
And as is the case every year, the commercials drew a lot of attention as well.
Most years, that focus is on the big summer blockbuster movies. Or beer.
This year, the focus was on electric cars.
During the game, several car manufacturers showed off some of their EV offerings. BMW, General Motors, Kia, and a handful of others spent up to $6.5 million each for 30 seconds of airtime for their upcoming vehicles.
The fact that these big companies spent that much money to show off their electric cars and SUVs shows just how quickly trends are changing.
It was only just over a decade ago that barely anyone offered any electric cars. Now, there’s a lot of talk about the last hurrah of the combustion engine as EVs become mainstream.
Consumer interest and government investment have made it so that anyone not making an EV will be left behind. That’s why we’re going to start seeing car companies releasing a variety of different models over the next few years.
It’s happening here in the US, but it’s also happening throughout Europe and China. It’s a multitrillion-dollar market that could be one of the biggest technological shifts since the widespread adoption of the smartphone.
Much of the change is rooted in the desire to do something about climate change.
Both here and in the European Union, the idea is to have more EVs on the road than combustion engine cars by the middle of the next decade. There’s still a lot of work to be done in that area, but if the trend continues the way it has been, that goal is very possible.
Cost and infrastructure are two of the biggest hurdles still to be overcome.
Right now, there is a tax credit of up to $7,500 for many EV models, and the Biden administration is proposing legislation that raises that amount to $12,500 for American-made EVs.
Beyond that, however, there’s the issue of having enough charging stations to keep these vehicles on the road.
No matter where you drive to in the US, you can always find a gas station to refuel your car. Right now, there are just over 100,000 charging ports in the country spread out over around 46,000 stations. Compare that to over 150,000 gas stations in the US, and you see EV infrastructure has a long way to go.
The Biden Administration is looking to change that. The recently passed infrastructure bill sets money aside to build more stations to meet the increased demand. That means a lot of work is going to have to be done in a relatively short amount of time to build the infrastructure needed to make EVs mainstream.
This shift doesn’t exist in a vacuum. Widespread adoption of EVs and the building of charging stations are just part of a complete overhaul in how we generate and distribute power here in the US.
Going back to how this plays a role in addressing climate change, these EV stations will be popping up in greater numbers alongside things like solar panels, battery storage, and other energy-generation technologies that will replace fossil fuels.
It’s long overdue, and putting it all in place is likely going to take a few years. That means there’s time to get in on the profit opportunity behind this cultural shift.
Because it’s still early days, buying in now means reaping the biggest profits in the future. The technology to change power distribution in the US is coming… And one company stands to benefit from it more than most others.
It’s already in some states, but it has the goal of becoming the biggest power provider in the country. It wants to be a household name when it comes to 21st-century power generation.
It’s an opportunity potentially worth trillions and you can learn all the details right here.
Keep your eyes open,
Ryan Stancil
Editor, Daily Profit Cycle